In the early days of online commerce, Lou Ann Jacobs made a bold move that would redefine how popcorn enthusiasts shopped. In 1996, Jacobs opened Del's Popcorn on the iMall online shopping center, marking a significant step into the digital marketplace.
Seeking avenues to expand and enhance her business, Jacobs decided to experiment with cyber-ads, viewing them as a practical and cost-effective way to promote Del's Popcorn Shop. Reflecting on her decision, Jacobs remarked, "It was easy and inexpensive," highlighting the simplicity and affordability of advertising online during those pioneering years.
Located amidst the burgeoning world of iMall, Del's Popcorn quickly garnered attention for its assortment of gourmet popcorn flavors and Jacobs' dedication to quality. As one of the early adopters of e-commerce, Jacobs navigated the challenges and opportunities of online retailing with determination and foresight.
Now, nearly three decades later, Del's Popcorn Shop stands as a testament to Jacobs' entrepreneurial vision and adaptability in embracing digital advancements. The shop's journey from its humble beginnings on iMall underscores the transformative power of online platforms in shaping modern retail.
Today in Del's History - Pioneering Online Retail in 1996
